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Vecco
As a young brand in need of a re-brand, Vecco was looking to reposition its carpet painting system. Rather than marketing this unique combination of stencils, paints and sealant to middle-aged home crafters, Vecco wanted to target young, creative early adopters. So we revamped the website and created web content that featured up-and-coming artists using the products.
Video Content
Vecco Jason Loper Profile
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Vecco Samantha Hahn Profile
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Vecco Caitlin Quinn Profile
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Vecco Profile Ed Roth of Stencil 1
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As a relatively new product, it was important to help people understand what Vecco is. We put cans in the hands of young artists and let the cameras roll, creating a wide range of engaging content.
Web design & editorial content
We redesigned the e-commerce website, developed a content strategy for the blog and edited the bloggers submissions.
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