SYMS Suit Camp
As layoffs became an increasingly popular occurrence after the economy tanked in 2008, we helped SYMS, an NYC-based suit retailer, outfit job hunters for their interviews. The Suit Camp contest successfully delivered 30 free suits to 30 people and received considerable media coverage.
Guerilla
A chanting street team marched through the streets of NYC and successfully got New Yorker's attention as well as media coverage. Flyers were also handed out to help drive people to participate in the contest.
Contest Winners
Each of the 30 winners received a suit, help from a professional stylist, and a personal session with an interview coach. The winners' stories were then featured on the Suit Camp blog.
In-Store Collateral
To help drive more contest participation, Suit Camp collateral was displayed in SYMS stores.
