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Good Life
To elevate helpful Allstate resources, we re-vamped the Good Life site, changing it from a content aggregator to a curated and relevant brand experience. The responsive site is personalized to individual users, instantly detecting current location and weather condition and displaying timely and relevant content.
The site features timely, seasonal content that is designed to help people protect what matters most.
Users' locations are automatically detected, but can also be edited manually.
The site changes based on current weather conditions in a user's area. The background, temperature, icon and weather-related tip update to match the weather. Each tip is instantly actionable and drives to Allstate tools.
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