Century 21 Department Store
Once a rare discount fashion mecca, Century 21 Department Store needed to improve brand awareness and perception as the discount retail space became increasingly crowded and competitive. Our campaign increased unaided awareness by 36% and significantly improved brand image attributes such as “leadership” and “momentum”.
Once a rare discount fashion mecca, Century 21 Department Store needed to improve brand awareness and perception as the discount retail space became increasingly crowded and competitive. Our campaign increased unaided awareness by 36% and significantly improved brand image attributes such as “leadership” and “momentum”.
C21 Back-to-School 2012
C21 Back-to-School 2011
C21 Holiday 2011
C21 Holiday 2012
Outdoor
Radio
Web
In 2012, C21 ventured into the world of online retail. We revamped their flagship website design, incorporating e-commerce for the first time, and continued to round out their digital media with frequently refreshed display and rich media ads. Each digital touchpoint brought the traditional campaign to life in new ways.
Web
CRM
Frequent emails about sales and events built a strong relationship with loyalty customers and helped keep C21 top of mind.
